Top Affiliate Networks in india

• dgm India, is a wholly own subsidiary of Deal Group, part of dgm Holdings Plc. The Company's principal activity is the delivery of ROI through affiliate marketing, search engine marketing, display inventory and email, either as individual channels, or as a complete solution. Globally, dgm provides services to more than 250 blue-chip clients .
  
  
• Affiliate Curry Affiliate Curry is a marketplace to bring Merchants and Affiliates together.



• clixGalore India Offers five scaled levels of Affiliate recruitment and promotional services to our Merchants. Network access to the USA, Japan, Australia, India and the UK.


• Matri-Money The Matri-Money Affiliate Network, owned by BharatMatrimony.com, covers 14 Matrimony sites offering up to 50% commission on paid registrations.
  
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Anurag Gupta’s message is perform -- or perish

Anurag Gupta

Managing Director, dgm India

From the perspective of an advertiser’s objectives, there are two broad genres -- one is advertising for brand saliency and the second is advertising for generating business or acquiring customers. Performance marketing refers to the second genre of advertising. Marketing managers are increasingly allocating more monies towards advertising for performance and the internet is the only medium that is truly capable of specific measurement in terms of ‘cost of acquiring a customer’ or ‘cost of generating a transaction’.
Advertisers are using the internet as a direct response medium. A medium where they can actually specify their objectives in terms of cost per acquired customer. It is estimated that almost 70 per cent of the online advertising in India is happening for ‘performance’. Google alone enjoys close to 25 per cent share of the total online advertising in India. It is also estimated that 50-60 per cent of banner advertising is also happening for performance.

However, advertisers have still not exploited the true potential of Internet as a medium that can increasingly deliver ROI objectives of advertisers. It is very fashionable to talk about ROI, but the fact is that the offline agencies are still grappling with understanding the Internet and most of the online agencies are still using primitive tools and technologies

Here is a look at the four main channels of online advertising and how they fare in terms of performance advertising:
Banner advertising - This is by far the most developed channel which is now 6 to 7 years in existence. However, 90 per cent of online advertising revenues still go to only the top 8 to 10 portals or group sites. Unfortunately, most of the advertising is being sold directly by the publishers to the advertisers. The concept of ad networks is still evolving in India. The early play is being seen in networks like Tyroo, Komli and Ozone. Ad networks play the role of aggregating inventories from large number of publishers and making it available to advertisers to largely drive their performance-related ad campaigns. The fact is that almost 50 per cent of inventories across all publishers would remain unsold, leading to a huge opportunity for both the publishers and advertisers. Anyone listening?

Search marketing - Pay per click (PPC) or search marketing is a relatively newer channel which has been in existence in India for around two years. It is currently registering faster growth rates vis-à-vis display advertising. Google is the dominant player, cornering 70 to 80 per cent of share in searches happening and taking more than 95 per cent revenues. Yahoo Search Marketing is trying to boot up. MSN Ad Centre is not present in India. Local Engines like Guruji, Dwaar and OnyoMo are trying to set up their business. Another peculiarity in the Indian search market is that Google is itself servicing advertisers. This could lead to potential conflict of interest as a publisher’s objectives may not necessarily dovetail in with the advertiser’s objectives.

It is very fashionable to talk about ROI, but the fact is that the offline agencies are still grappling with understanding the internet

On the service providers or agencies side, there are hundreds of service providers, most with primitive services. Advertiser need to realise that low-cost traffic is not always the answer. It is low Cost of Action that is relevant. Also, the use of appropriate technology is quite rare in India. Most service providers are not using Web Analytics; Automated & API integrated Bid Management and optimisation systems – all of these are essential tools to get best returns from spends on search engines. Natural search remains a black box. These are the actual search listings that are returned by Google. This is such a massive opportunity for advertisers. However, advertiser should be careful because the use of unethical practices (in trying to get up on the search page) can lead to entire website being blacklisted by the search engine.

Email marketing - Most players do not use good tech solutions to send e-mailers and there are negligible credible third party databases and lists. Large e-mail portals are the main players who send third party mailers to their client base. Here, again there is a massive potential for action generation and CRM.

Affiliate marketing – Essentially, affiliate marketing is promotion of an advertiser’s or merchant’s offer by a large number of independent websites, (publishers or affiliates, as they are known) – in return for a consideration when the traffic referred by the affiliate generates a desired action. Affiliate networks like dgm, Commission Junction, Trade Doubler and Link Share in developed markets bring advertisers and affiliates together on one platform to enable the tracking of the actions generated.

Globally, affiliate marketing is a significant channel for online performance advertising. It contributes to almost 25 per cent of the online spends. A Marketing Sherpa report indicates that Affiliates worldwide will earn $6.5 billion in bounty and commissions in 2006. Moreover, most of the advertisers are not using good solutions for analytics, resulting in them underutilising the very power of accurate measurability that the internet provides. This leads them to be unsure of the source of traffic, unsure of the user journeys on their websites. And, moreover, they do not have any way of un-duplicating their sales in case multiple traffic sources have referred a single user over different periods of time. Currently, dgm India is the only affiliate marketing company in India, a subsidiary of UK-based dgm.

Online advertising accounts for a mere 2 per cent of the total advertising spends in the country. One of the reasons for this can be the lack of awareness advertisers have of how to exploit internet as a media for driving revenue objectives. This gets compounded by lack of cutting edge tools and techniques available with the existing agencies. I believe that the internet presents a huge opportunity for advertisers looking to acquire customers and looking to maximise ROI.

Technology enables targeted activity and measurability, but one needs right technology and organisations who understand using those technologies and solutions. It is also important to understand that it is ‘returns’ and not spends that really matter.

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Google, Yahoo expand search market share

MSN’s search market share dropped from 14 percent to 11 percent

Google and Yahoo increased their market share in the online search arena as Microsoft’s MSN slipped, according to Web research firm Nielsen//NetRatings.

Growth in use of Google and Yahoo is outpacing the overall growth in the search engine market during the past year, according to Nielsen//NetRatings.

he number of searches at Yahoo.com grew 47 percent, and searches at Google.com grew 41 percent between March 2005 and this March, Nielsen//NetRatings said. Overall, online searches grew 36 percent in the past year.

Google’s searches increased from 2.1 billion in March 2005 to 2.9 billion this March, while Yahoo’s searches increased from 907.8 million to 1.3 billion. The third largest search provider, MSN, grew 9 percent, from 592.2 million to 643.8 million, Nielsen//NetRatings said.

Google gained 2 percent of the search market share over the past year, while Yahoo gained 1 percent. Google receives 49 percent of all searches, and Yahoo receives 22 percent, the research firm said. MSN’s share dropped from 14 percent to 11 percent.

New features such as instant search suggestions and video search are boosting customer loyalty at Google and Yahoo, Michael Lanz, vice president for search industry solutions at Nielsen//NetRatings, said in a statement.

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Share Of Searches: July 2007

Share Of Searches: July 2007

The pie chart below shows the percentage of searches done by US web surfers at home, work and at universities in July 2006 that were performed at a particular web site or a network of web sites:

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What you need for Affiliate Marketing?

The Ovious Question is what needs for affilaite marketing?

Well i can say you need nothing except one website.Rest we can manage.You just need to say what you are looking for - Sales,Leads,enquiry,signup or anything else. We at DGM India are the india's best affiliate network just sign up with us and forget everything!

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The moneymaking maestro -Affiliate Marketing

Internet’s favourite child and surfer’s great delight! The new money maker or a novel income generator!

Well, introduce affiliate marketing as you like it! Be it the new money making cow of the World Wide Web’s audiences or the trend setter for flooding traffic/ business to a site, this emerging concept has swept one-and-all off the feet!

You’ve invested your time and labour into building up a site! A proud owner indeed! But what if the very same site turns into the hen that gives you golden eggs! No it’s not too good to be true, with relationship marketing around the corner!

Emerging as an alternative marketing practice affiliate marketing not only helps market a product online but also allows a publisher to earn money out of his regular website, while a publisher could be anybody having a website and is willing to advertise the links and banners of a merchant on his site.

This lets the merchant cash on the traffic of a publisher and the affiliate earns good revenue out of his inventory-his site! Creative and brilliant in concept, it lets site co exists and work for in tandem to earn profits for themselves while they serve the other!

In the midst of the soaring Affiliate Revenue’s and the concept getting popular with people from different segments of the organized hierarchy of net demography, Affiliate marketing is giving way to scores of online affiliate networks promoting businesses and earning profits in more ways than one.

As a business module, functionally these affiliate networks serve as an intermediary between willing publishers (advertisers) and merchants (product owner) to facilitate associate marketing.

However in the entire cacophony of success stories, affiliate revenue and testimonials, it remains imperative for merchants and affiliates both, to make sure of the following aspects from any associate marketing lioniser like the several online affiliate networks to guard their own interests.

Hence when deciding on an online ad affiliate program or a network, keep in mid point like:
How does the merchant pay the publisher? While in the case of a network, it is the network which acts as an intermediary and corresponds all the dealings including the money. An amount is charged form the merchant, a portion of which is taken as commission by the network after which the network pays the affiliate (a decided sum of money).

Industry standards testify Pay pal as the most common and reliable choice, however other options like cheque etc. are also available. It is best to make a decision owing to your own financial requirement.

What all tools are being used for tracking leads etc?

This style of associate marketing in a purely ‘pay-on-performance’ based set-up hence make sure the network provides robust tracking tools that keep a record of all leads and sales generations done in every programme.

Hence to make a money maker out of your floating inventory- your website, follow just a few small do’s and don’ts and you can walk your way to making good money out of good Internet practices, the online affiliate marketing practise!
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